Technology

LoveFlow.

A dating app startup whose matching algorithm was driving users away. We redesigned their AI core, improving match quality by 40% and doubling retention.

Engagement
4 weeks
40%
Match quality boost
Owner
Full code
2x
Retention improvement
92%
User satisfaction
14 days
To first results

The Problem

LoveFlow's initial matching algorithm relied on surface-level preferences. Users were getting poor matches, retention was dropping fast, and the team didn't have the AI expertise in-house to fix it.

What We Built

A redesigned matching engine:

  • Behavioral signal extraction from user interaction patterns
  • Multi-dimensional compatibility scoring beyond stated preferences
  • Real-time learning loop that improved with every swipe
  • A/B testing framework for continuous match quality optimization

ROI Snapshot — The Billable Bleed

Before — Churn Cost
15% monthly churn · 10K users
1,500 users/mo
Lost to poor matching
After — Retention Gain
40% better matches · 2x retention
+750 users/mo
Retained at ~$9/user LTV
AI System Investment$5,000–10,000
Annual Retention Value: ~$81,000 in saved churn

“Our retention numbers turned around within a month. SanLuis AI didn't just fix our algorithm — they gave us a competitive moat.”

— Marcus Chen, CEO

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